| ||||||
|
Gaining a Total Perspective on Mass Market Broadband Laurie Spiegel, Marketing Director, Planning & Engineering Solutions, Telcordia
But there is a clear shift to Fiber to the Home, Curb, Node (generically called FTTx), currently supporting about 12% of overall broadband access (at about 50 million subscribers worldwide), and is growing at more than 30% worldwide, not ironically with Latin America and Eastern Europe pushing those rates forward. In terms of the ratio of FTTx over all broadband access types, Japan, South Korea, and now China are leading the way. The fact is that the timing is now for more fiber in the access. Beyond altruistic motivation (healthcare, e-learning, national competitive advantage, emergency services) competition is simply fierce. In many regions, for example, CATV companies are taking market share at a lower cost structure. As a point of reference, in the competitive broadband market in Ireland, BMI reports that “… the point has now been reached where quarterly and annual increases in xDSL connections are regularly being overshadowed by growth in the cable broadband field.”2 Working with limited resources in a highly competitive environment, it is more critical than ever to have the right information at hand to make the best business decisions regarding fiber access. This is true not only in the network organizations that build and support the access, but likewise across the enterprise. Market planners must decide what services to offer and where they should be made available; sales must time market campaigns in the right areas; cable maintenance must plan in advance for the next weather-related event, and sure, network planners must choose the best access technology to deploy. Telcordia is working with key customers on a new solution that fosters a “Total Perspective Planning” environment. It is designed to address each business area that is critical to mass market broadband service delivery via technologies such as FTTH. It provides a means to quickly and effectively answer the most pertinent questions for a number of departments:
Technical Sales can quickly assess the cost to build an access link to support a small business prospect’s request for a specific upstream data rate.
Marketing can more intelligently launch targeted broadband campaigns to expand area presence to the most profitable neighborhoods
If you would like to learn more about our new Total Perspective Planning solution or would like to see it live at Management World Nice, please contact Laurie Spiegel, Marketing Director, Planning & Engineering Solutions, at lspiegel@telcordia.com .
__________________________________ 1 Point Topic Ltd, 2009, 2010
|
||||||
|
| ||||||
The term “mass market broadband” here can be defined as fixed broadband access and services to residential and small business customers. The vast majority of broadband subscribers take high-speed Internet access only, primarily over DSL and to a lesser extent, cable modem. A smaller part of the pie includes more of the multi-play services over a variety of fiber access architectures. Although overall broadband net additions have been slowing down, particularly in Latin America, Eastern Europe and Asia Pacific, growth is nevertheless at about 13% percent.1
